Business Client Satisfaction with Large vs. Small Firm Tax Services
Andrus, David M; Ott, Richard; Donnelly, David; Andrus, David M; Dept of Marketing, Kansas State University, Manhattan, KS, 66506-0506
Журнал:
Journal of Professional Services Marketing
Дата:
1990
Аннотация:
Business client satisfaction with tax services is com- pared at lar e versus small accounting firms. The sample is com- prised of 178 publically traded companies. Several marketing strate- gies are suggested for accounting firms to improve client satisfaction.
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