Analysis of Client Retention in the Homeowners' Insurance Business
Ibrahim, Nabil A.; Mobley, Mary F.; Ibrahim, Nabil A.; Assistant Professor of Managment, School of Business Administration, Augusta College, Augusta, GA, 30910; Mobley, Mary F.; Associate Professor of Marketing, School of Business Administration, Augusta College, Augusta, GA, 30910
Журнал:
Journal of Professional Services Marketing
Дата:
1991
Аннотация:
This empirical study surveyed homeowners on various demographic and attitudinal dimensions for the purpose of profiling property and casualty insurance customers. The results of a discriminant analysis identified variables which are important with respect to client retention, a factor that is critical for the long-term economic health of an insurance agency.
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