| Автор | Ibrahim, Nabil A. |
| Автор | Mobley, Mary F. |
| Дата выпуска | 1991 |
| dc.description | This empirical study surveyed homeowners on various demographic and attitudinal dimensions for the purpose of profiling property and casualty insurance customers. The results of a discriminant analysis identified variables which are important with respect to client retention, a factor that is critical for the long-term economic health of an insurance agency. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Analysis of Client Retention in the Homeowners' Insurance Business |
| Тип | research-article |
| DOI | 10.1300/J090v07n01_03 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 7 |
| Первая страница | 19 |
| Последняя страница | 29 |
| Аффилиация | Ibrahim, Nabil A.; Assistant Professor of Managment, School of Business Administration, Augusta College, Augusta, GA, 30910 |
| Аффилиация | Mobley, Mary F.; Associate Professor of Marketing, School of Business Administration, Augusta College, Augusta, GA, 30910 |
| Выпуск | 1 |
