Monitoring and Controlling Marketing Activities in Professional Service Organizations
Stevens, Robert E.; Loudon, David L.; Coleman, R. Wayne; Stevens, Robert E.; Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209; Loudon, David L.; Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209; Coleman, R. Wayne; Assistant Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209
Журнал:
Journal of Professional Services Marketing
Дата:
1991
Аннотация:
No abstract available for this article.
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