| Автор | Stevens, Robert E. |
| Автор | Loudon, David L. |
| Автор | Coleman, R. Wayne |
| Дата выпуска | 1991 |
| dc.description | No abstract available for this article. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Monitoring and Controlling Marketing Activities in Professional Service Organizations |
| Тип | research-article |
| DOI | 10.1300/J090v07n02_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 7 |
| Первая страница | 37 |
| Последняя страница | 50 |
| Аффилиация | Stevens, Robert E.; Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209 |
| Аффилиация | Loudon, David L.; Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209 |
| Аффилиация | Coleman, R. Wayne; Assistant Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209 |
| Выпуск | 2 |
