Practitioners' Perceptions of Ethical Standards in Marketing
Gaedeke, Ralph M.; Kelley, Craig A; Tootelian, Dennis H.; Gaedeke, Ralph M.; Professor of Marketing, School of Business Administration, California State University-Sacramento, Sacramento, CA, 95819-2694; Kelley, Craig A; Professor of Marketing, School of Business Administration, California State University-Sacramento, Sacramento, CA, 95819-2694; Tootelian, Dennis H.; Professor of Marketing, College of Business Administration, California State University-Sacramento, Sacramento, CA, 95819-2694
Журнал:
Journal of Professional Services Marketing
Дата:
1993
Аннотация:
Public interest in ethics is becoming increasingly important to marketing practitioners and the marketing profession. Attitudes among practitioners vary about the role of ethnics in marketing today; ethical considerations in marketing practices; and the role of organizational or corporate codes of ethics. This study reports the results of a survey conducted to investigate how marketing practitioners feel about these issues.
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