| Автор | Gaedeke, Ralph M. |
| Автор | Kelley, Craig A |
| Автор | Tootelian, Dennis H. |
| Дата выпуска | 1993 |
| dc.description | Public interest in ethics is becoming increasingly important to marketing practitioners and the marketing profession. Attitudes among practitioners vary about the role of ethnics in marketing today; ethical considerations in marketing practices; and the role of organizational or corporate codes of ethics. This study reports the results of a survey conducted to investigate how marketing practitioners feel about these issues. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Practitioners' Perceptions of Ethical Standards in Marketing |
| Тип | research-article |
| DOI | 10.1300/J090v08n02_03 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 11 |
| Последняя страница | 26 |
| Аффилиация | Gaedeke, Ralph M.; Professor of Marketing, School of Business Administration, California State University-Sacramento, Sacramento, CA, 95819-2694 |
| Аффилиация | Kelley, Craig A; Professor of Marketing, School of Business Administration, California State University-Sacramento, Sacramento, CA, 95819-2694 |
| Аффилиация | Tootelian, Dennis H.; Professor of Marketing, College of Business Administration, California State University-Sacramento, Sacramento, CA, 95819-2694 |
| Выпуск | 2 |
