Should the Airline Industry Market Safety?
Comm, Clare L.; Curtis, Ellen Foster; Comm, Clare L.; Associate Professor, Department of Marketing, University of Lowell, Lowell, MA, 01854; Curtis, Ellen Foster; Associate Professor, Department of Management, University of Lowell, Lowell, MA, 01854
Журнал:
Journal of Professional Services Marketing
Дата:
1993
Аннотация:
Marketers need to be concerned about a growing lack of consumer confidence regarding safety in service industries such as the transportation industry. This article focuses on safety and consumer issues in the airline industry since deregulation. Marketing solutions to improve the images of service industries in general and the airline industry in particular are recommended.
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