| Автор | Comm, Clare L. |
| Автор | Curtis, Ellen Foster |
| Дата выпуска | 1993 |
| dc.description | Marketers need to be concerned about a growing lack of consumer confidence regarding safety in service industries such as the transportation industry. This article focuses on safety and consumer issues in the airline industry since deregulation. Marketing solutions to improve the images of service industries in general and the airline industry in particular are recommended. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Should the Airline Industry Market Safety? |
| Тип | research-article |
| DOI | 10.1300/J090v08n02_18 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 8 |
| Первая страница | 207 |
| Последняя страница | 214 |
| Аффилиация | Comm, Clare L.; Associate Professor, Department of Marketing, University of Lowell, Lowell, MA, 01854 |
| Аффилиация | Curtis, Ellen Foster; Associate Professor, Department of Management, University of Lowell, Lowell, MA, 01854 |
| Выпуск | 2 |
