| Автор | Arora, Raj |
| Дата выпуска | 1993 |
| dc.description | Considerable research exists on the importance of the concept of consumer involvement, its antecedents and its consequences on information processing and subsequent product/brand choice and decision. However, all of these studies refer to product involvement. This paper introduces the concept of involvement in services, and proposes a scale to measure the construct. Reliability and validity of the scale are discussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Consumer Involvement in Service Decisions |
| Тип | research-article |
| DOI | 10.1300/J090v09n01_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 9 |
| Первая страница | 49 |
| Последняя страница | 58 |
| Аффилиация | Arora, Raj; Schutte Professor, Direct Marketing, University of Missouri-Kansas City |
| Выпуск | 1 |
