| Автор | Klayton, Margaret A |
| Дата выпуска | 1993 |
| dc.description | Recruiting graduate students for business programs is becoming more competitive. In response to this challenge, university graduate program managers are using marketing research to target potential students; create computerized data bases on current, former, and potential students; and perform new-program feasibility studies. Surveying the public permits the school to develop a profile of its users and ascertain the public's perception of the school's programs. This paper discusses five steps using marketing research in new graduate program development. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Using Marketing Research to Improve University Programs |
| Тип | research-article |
| DOI | 10.1300/J090v09n01_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 9 |
| Первая страница | 105 |
| Последняя страница | 114 |
| Аффилиация | Klayton, Margaret A; Assistant Professor, Marketing, Mary Washington College, Fredricksburg, VA |
| Выпуск | 1 |
