Gap Analysis of College Student Satisfaction as a Measure of Professional Service Quality
Hampton, Gerald M.; Hampton, Gerald M.; Professor and Head, Marketing and General Business, and College of Business and Administration and Ecnomics , New Mexico State University, Las Cruces, NM, 88003
Журнал:
Journal of Professional Services Marketing
Дата:
1993
Аннотация:
The emphasis on providing quality service has become an over-riding concern of the 1980s. To date, most of the research has been on ways to classify, conceptualize and measure service quality in for-profit organizations. This paper reports the results of a study on service quality in a professional service, higher education. The report uses the notion of gaps as presented in the Parasuraman, Zeithaml and Berry model of service quality.
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