An Empirical Confirmation of Dual Strategies Used in Marketing High-Technology Goods and Services
Rooks, Jr., William A.; Weinroth, Jay; Rooks, Jr., William A.; Dept of Marketing & Real Estate, Kennesaw State College, Carrollton, GA, 30118-3050; Weinroth, Jay; Professor, Administrative Sciences, Kent State University, Kent, OH, 44242
Журнал:
Journal of Professional Services Marketing
Дата:
1993
Аннотация:
No abstract available for this article.
327.1Кб