| Автор | Rooks, Jr., William A. |
| Автор | Weinroth, Jay |
| Дата выпуска | 1993 |
| dc.description | No abstract available for this article. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | An Empirical Confirmation of Dual Strategies Used in Marketing High-Technology Goods and Services |
| Тип | research-article |
| DOI | 10.1300/J090v09n02_14 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 9 |
| Первая страница | 187 |
| Последняя страница | 198 |
| Аффилиация | Rooks, Jr., William A.; Dept of Marketing & Real Estate, Kennesaw State College, Carrollton, GA, 30118-3050 |
| Аффилиация | Weinroth, Jay; Professor, Administrative Sciences, Kent State University, Kent, OH, 44242 |
| Выпуск | 2 |
