This study, the second annual survey of the research practices of newspapers, found that advertising, circulation, and edi- torial research activities had increased in the last year. The use of external providcrs had increased and Ihe editors anticipate that con- sultant use will increase in the coming year. Approximately one third of newspapers engage in research. ~ h 6 level bf research sophistica- tion remains low. Research consultants will find substantial oooortu- . . nity in providing services to smallcr newspapers and to newspapers in smaller markets.