| Автор | Lowe, Larry S |
| Автор | deTarnowsky, George |
| Дата выпуска | 1994 |
| dc.description | This study, the second annual survey of the research practices of newspapers, found that advertising, circulation, and edi- torial research activities had increased in the last year. The use of external providcrs had increased and Ihe editors anticipate that con- sultant use will increase in the coming year. Approximately one third of newspapers engage in research. ~ h 6 level bf research sophistica- tion remains low. Research consultants will find substantial oooortu- . . nity in providing services to smallcr newspapers and to newspapers in smaller markets. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Newspaper Research |
| Тип | research-article |
| DOI | 10.1300/J090v10n01_06 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 10 |
| Первая страница | 45 |
| Последняя страница | 54 |
| Аффилиация | Lowe, Larry S; Bryant College, Smithfield, RI, 02917 |
| Выпуск | 1 |
