Facing Resource Attraction Challenges in the Nonprofit Sector
Riecken, Glen; Babakus, Emin; Yavas, Ugur; Riecken, Glen; Chair and Prufessor of Marketing, East Tennessee State University, griecken@etsu.edu; Babakus, Emin; Professor of Marketing , Dept. of Marketing and Supply Chain Management, The University of Memphis, Memphis, TN, 38152, ebabakus@memphis.edu; Yavas, Ugur; Professor, Dept of Mgmt and Marketing, East Tennessee State University, Johnson City, TN, 37614, raxyavas@etsu.edu
Журнал:
Journal of Professional Services Marketing
Дата:
1995
Аннотация:
This study empirically examined the role of perceived risk in the context of money and time donation behaviors. In addition, the study explored the sociodemographic characteristics of donors and nondonors. Money, time, ego and social risks were measured in rela- tion lo four types of organizations: churches, United Way, educational institutions and political parties. Results suggest that risk perception does have a bearing a donation decisions. Implications of the fmd- ings are discussed.
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