| Автор | Riecken, Glen |
| Автор | Babakus, Emin |
| Автор | Yavas, Ugur |
| Дата выпуска | 1995 |
| dc.description | This study empirically examined the role of perceived risk in the context of money and time donation behaviors. In addition, the study explored the sociodemographic characteristics of donors and nondonors. Money, time, ego and social risks were measured in rela- tion lo four types of organizations: churches, United Way, educational institutions and political parties. Results suggest that risk perception does have a bearing a donation decisions. Implications of the fmd- ings are discussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Facing Resource Attraction Challenges in the Nonprofit Sector |
| Тип | research-article |
| DOI | 10.1300/J090v11n01_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 11 |
| Первая страница | 45 |
| Последняя страница | 70 |
| Аффилиация | Riecken, Glen; Chair and Prufessor of Marketing, East Tennessee State University, griecken@etsu.edu |
| Аффилиация | Babakus, Emin; Professor of Marketing , Dept. of Marketing and Supply Chain Management, The University of Memphis, Memphis, TN, 38152, ebabakus@memphis.edu |
| Аффилиация | Yavas, Ugur; Professor, Dept of Mgmt and Marketing, East Tennessee State University, Johnson City, TN, 37614, raxyavas@etsu.edu |
| Выпуск | 1 |
