Choice Criteria in Final Selection of a Management Consultancy Service
Patterson, Paul; Patterson, Paul; Director and Associate Professor, Centre For Services Marketing, Department of Management, University of Wollongong, NSW, Australia
Журнал:
Journal of Professional Services Marketing
Дата:
1995
Аннотация:
A survey of 142 client organizations provided data on the choice criteria used in the final selection of a wide range of management consultancy services. A consultancy's reputation, their experience in the client's industry, and cost (fees) were the most important choice criteria. Significant differences were found between first time (new) and previous clients, and between clients experienced and inexperienced in dealing with management consultants.
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