| Автор | Heischmidt, Kenneth A. |
| Автор | Coscarelli, William C. |
| Дата выпуска | 1995 |
| dc.description | ABSTRACTAn empirical study, which examines the relationship between consumers' decision-making style and their attitudes toward areas considered important when selecting lawyers and accountants, is described. A scheme, which separates consumer decision-making into categories on the basis of systematic-spontaneous information-gathering and internal-external information-analysis dimensions, is proposed. The information-analysis dimension (internal-external) appears to be the decision-making dimension by which consumers choose legal and accounting services. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Consumer Attitudes Important in Choosing Lawyers and Accountants According to Decision-Making Style |
| Тип | research-article |
| DOI | 10.1300/J090v12n02_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 12 |
| Первая страница | 49 |
| Последняя страница | 67 |
| Аффилиация | Heischmidt, Kenneth A.; Department of Marketing, Southeast Missouri State University |
| Аффилиация | Coscarelli, William C.; Department of Curriculum and Instruction, Southern Illinois University |
| Выпуск | 2 |
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