| Автор | Cahill, Dennis J. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTA survey of individuals who participated in the Denver, CO, real estate market in 1990 which led to a segmentation model is described. Comments about realtors were compared with other recent surveys to develop a thesis about why realtors have such a low image in the public mind. Some suggestions about how owners and managers can organize their firms to minimize the image problem are given. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Is the Real Estate Industry Ready for the Marketing Concept? |
| Тип | research-article |
| DOI | 10.1300/J090v13n01_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 13 |
| Первая страница | 39 |
| Последняя страница | 51 |
| Аффилиация | Cahill, Dennis J.; North Union Associates, Inc. |
| Выпуск | 1 |
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