| Автор | Herbig, Paul |
| Автор | Milewicz, John |
| Автор | Golden, James E. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTDo all firms forecast the same? This paper compares forecasting behavior between manufacturers and service-oriented firms and examines questions such as who does the forecasting, how often do they do forecasts, for what areas are forecasted, what techniques are used, why they do it, what are the forecasting results, and are they satisfied or dissatisfied. Significant differences in forecasting behavior between the two industrial groupings are examined and conclusions made. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Differences in Forecasting Behavior Between Manufacturers and Service-Oriented Firms |
| Тип | research-article |
| DOI | 10.1300/J090v14n01_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 14 |
| Первая страница | 83 |
| Последняя страница | 99 |
| Аффилиация | Herbig, Paul; Department of Management and Marketing, Graduate School of International Trade and Business Administration, Texas A&M International University |
| Аффилиация | Milewicz, John; Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University |
| Аффилиация | Golden, James E.; Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University |
| Выпуск | 1 |
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