World University Games–1993 at Buffalo (New York): Boosting Its Tourism Industry or Missing an Opportunity–An International Marketing Perspective
Ahmed, Zafar U.; Krohn, Franklin B.; Heller, Victor L.; Ahmed, Zafar U.; Institute for International Business, College of Business, Minot State University; Krohn, Franklin B.; Department of Business Administration, State University of New York at Fredonia; Heller, Victor L.; Tourism Management Program, Division of Management and Marketing, College of Business, The University of Texas at San Antonio
Журнал:
Journal of Professional Services Marketing
Дата:
1996
Аннотация:
ABSTRACTThe city of Buffalo in western New York hosted the 1993 World University Games for the first time in the U.S. These games, second only to the Olympics in the world of sports, offered Buffalo a once-in-a-lifetime chance to foster tourism growth by correcting its negative tourist image. Unfortunately, the local community and some media and political leaders consistently derided the World University Games in Buffalo. Despite great efforts by the organizing committee and dedicated volunteers, the games failed to stimulate the local enthusiasm needed for total success.
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