| Автор | Ahmed, Zafar U. |
| Автор | Krohn, Franklin B. |
| Автор | Heller, Victor L. |
| Дата выпуска | 1996 |
| dc.description | ABSTRACTThe city of Buffalo in western New York hosted the 1993 World University Games for the first time in the U.S. These games, second only to the Olympics in the world of sports, offered Buffalo a once-in-a-lifetime chance to foster tourism growth by correcting its negative tourist image. Unfortunately, the local community and some media and political leaders consistently derided the World University Games in Buffalo. Despite great efforts by the organizing committee and dedicated volunteers, the games failed to stimulate the local enthusiasm needed for total success. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | World University Games–1993 at Buffalo (New York): Boosting Its Tourism Industry or Missing an Opportunity–An International Marketing Perspective |
| Тип | research-article |
| DOI | 10.1300/J090v14n02_06 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 14 |
| Первая страница | 79 |
| Последняя страница | 97 |
| Аффилиация | Ahmed, Zafar U.; Institute for International Business, College of Business, Minot State University |
| Аффилиация | Krohn, Franklin B.; Department of Business Administration, State University of New York at Fredonia |
| Аффилиация | Heller, Victor L.; Tourism Management Program, Division of Management and Marketing, College of Business, The University of Texas at San Antonio |
| Выпуск | 2 |
| Библиографическая ссылка | Ahmed, Zafar U. 1992. “Review of Tourism in the U.S.A.,”. Journal of Tourism Management, 13(3): 336–341. September |
| Библиографическая ссылка | Ritchie, J. R. Brent. 1984. “Assessing the Impact of Hallmark Events: Conceptual and Research Issues,”. Journal of Travel Research, 23(1): 2–11. |
| Библиографическая ссылка | World University Games Organizing Committee. 1993. Buffalo New York |
| Библиографическая ссылка | Newsweek. 1984. “The Olympic Surplus: Who Gets the Gold?” Vol. 104, 48 November 26, 1984, p |
| Библиографическая ссылка | Cicarelli, James and Kowarsky, David J. 1973. “The Economics of the Olympic Games,”. Journal of Business and Economic Dimensions, 9: 1–5. |
| Библиографическая ссылка | Ritchie, J. R. Brent. 1984. “Assessing the Impact of Hallmark Events: Conceptual and Research Issues,”. Journal of Travel Research, 23(I): 2–11. |
| Библиографическая ссылка | World University Games Organizing Committee. 1993. Buffalo New York |
| Библиографическая ссылка | Ahmed, Zafar U. and Krohn, Franklin B. 1990. “Reversing the United States' Declining Competitiveness in the Marketing of International Tourism: A Perspective on the Future Policy,”. Journal of Travel Research, 39(2): 23–29. Fall 1990 |
| Библиографическая ссылка | Ahmed, Zafar U. 1991. “The Influence of the Components of a State's Tourist Image on Product Positioning Strategy,”. Journal of Tourism Management, 12(4): 331–340. December 1991 |
| Библиографическая ссылка | Hunt, John D. 1975. “Image As a Factor in Tourism Development,”. Journal of Travel Research, 13(3): 1–7. |
| Библиографическая ссылка | Gunn, Clare. A. 1989. Vactionscape: Designing Tourist Regions, , 2nd Edition 23–38. New York: Van Nosrrand Reinhold. |
| Библиографическая ссылка | Ahmed, Zafar U. 1991. “Marketing Your Community: Correcting a Negative Image,”. Cornell Hotel and Restaurant Administration Quarterly, 31(4): 24–27. February 1991 |
