Marketing to Hispanics
Herbig, Paul; Yelkur, Rama; Herbig, Paul; Marketing Department, Graduate School of International Trade and Business Administration, Texas A&M International University; Yelkur, Rama; Marketing Department, Graduate School of International Trade and Business Administration, Texas A&M International University
Журнал:
Journal of Professional Services Marketing
Дата:
1998
Аннотация:
ABSTRACTWe examine the problems and dilemmas in marketing to Hispanics, provide conclusions and make recommendations on how one can better market to Hispanics.
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