| Автор | Herbig, Paul |
| Автор | Yelkur, Rama |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTWe examine the problems and dilemmas in marketing to Hispanics, provide conclusions and make recommendations on how one can better market to Hispanics. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Marketing to Hispanics |
| Тип | research-article |
| DOI | 10.1300/J090v16n02_10 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 16 |
| Первая страница | 171 |
| Последняя страница | 180 |
| Аффилиация | Herbig, Paul; Marketing Department, Graduate School of International Trade and Business Administration, Texas A&M International University |
| Аффилиация | Yelkur, Rama; Marketing Department, Graduate School of International Trade and Business Administration, Texas A&M International University |
| Выпуск | 2 |
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