Recruiting Business Majors: Have Company Hiring Practices Changed?
Stewart, Karen; Anderson, Carole; Stewart, Karen; Richard Stockton College of New Jersey; Anderson, Carole; Clarion University of Pennsylvania
Журнал:
Journal of Professional Services Marketing
Дата:
1998
Аннотация:
ABSTRACTA questionnaire was mailed to 401 human resource managers in the mid-Atlantic states. The purpose of the study was to gather information about the techniques used by these organizations to recruit business majors. Another objective was to identify factors which affect campus site selection. The results indicated that on-campus interviewing and career days/fairs were viewed as being the most valuable recruitment methods. Only a minority of respondents reported use of the Internet and video resumes to be important. The three most important factors when choosing a site for on-campus interviewing were the quality of the academic program, campus offers majors sought and past recruitment success.
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