Paying Marketing Personnel
Lenell, Wayne; Boissoneau, Robert; Lenell, Wayne; <sup>a</sup> Rockford, IL; Boissoneau, Robert; RBI Consulting
Журнал:
Journal of Professional Services Marketing
Дата:
1998
Аннотация:
ABSTRACTThe purpose of this paper is to explore how modern pay systems tend to motivate, or demotivate marketing personnel, and to suggest applications of both classical and contemporary theories of compensation systems.
372.7Кб