Emerging Marketing Tool: The Internet
Herbig, Paul A.; Palumbo, Frederick A.; Bellman, Lawrence M.; Herbig, Paul A.; Management & Management Department, Graduate School of International Trade & Business Administration, Texas A&M International University; Palumbo, Frederick A.; Sy Syms School of Business, Yeshiva University; Bellman, Lawrence M.; Lubin School of Business, Pace University; Graphnet, Inc.
Журнал:
Journal of Professional Services Marketing
Дата:
1999
Аннотация:
ABSTRACTTapping the marketing opportunities of the Internet is something every business should examine … or risk being left behind. This paper describes the evolution of the Internet, examines the marketing implications for users of the information highway, and outlines some of the challenges facing executives as they re-think their marketing strategies in light of this emerging technological tool.
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