| Автор | Herbig, Paul A. |
| Автор | Palumbo, Frederick A. |
| Автор | Bellman, Lawrence M. |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTTapping the marketing opportunities of the Internet is something every business should examine … or risk being left behind. This paper describes the evolution of the Internet, examines the marketing implications for users of the information highway, and outlines some of the challenges facing executives as they re-think their marketing strategies in light of this emerging technological tool. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Emerging Marketing Tool: The Internet |
| Тип | research-article |
| DOI | 10.1300/J090v18n01_06 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 18 |
| Первая страница | 77 |
| Последняя страница | 87 |
| Аффилиация | Herbig, Paul A.; Management & Management Department, Graduate School of International Trade & Business Administration, Texas A&M International University |
| Аффилиация | Palumbo, Frederick A.; Sy Syms School of Business, Yeshiva University |
| Аффилиация | Bellman, Lawrence M.; Lubin School of Business, Pace University; Graphnet, Inc. |
| Выпуск | 1 |
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