Marketing Lean Initiatives in Service Industries
Comm, Clare L.; Comm, Clare L.; University of Massachusetts Lowell
Журнал:
Journal of Professional Services Marketing
Дата:
1998
Аннотация:
ABSTRACTIndustries strive for leanness because being lean means being competitive by eliminating the non-value added practices. Historically, lean practices have been used in product manufacturing. The intent of this paper is to provide an indication of how lean initiatives can be developed and implemented by service industries.
215.1Кб