| Автор | Comm, Clare L. |
| Дата выпуска | 1998 |
| dc.description | ABSTRACTIndustries strive for leanness because being lean means being competitive by eliminating the non-value added practices. Historically, lean practices have been used in product manufacturing. The intent of this paper is to provide an indication of how lean initiatives can be developed and implemented by service industries. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Marketing Lean Initiatives in Service Industries |
| Тип | research-article |
| DOI | 10.1300/J090v18n02_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 18 |
| Первая страница | 59 |
| Последняя страница | 64 |
| Аффилиация | Comm, Clare L.; University of Massachusetts Lowell |
| Выпуск | 2 |
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