| Автор | Wymer, Walter W. |
| Автор | Zhu, Fay X. |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTDentists from Jacksonville, Florida, participated in a mail questionnaire, the purpose of which was to examine the effect of understanding customer expectations on sales/revenues for professional service providers. The findings support the idea that a better understanding of customer expectations does appear to have a relationship with sales revenues. In addition to this primary question, correlates of sales revenues, correlates of marketing activity among dentists, and a qualitative analysis of dental marketing issues were conducted. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Professional Services Marketing: Does Understanding Your Customers Really Improve Sales? |
| Тип | research-article |
| DOI | 10.1300/J090v19n01_08 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 19 |
| Первая страница | 99 |
| Последняя страница | 117 |
| Аффилиация | Wymer, Walter W.; Christopher Newport University |
| Аффилиация | Zhu, Fay X.; Christopher Newport University |
| Выпуск | 1 |
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