| Автор | McColl-Kennedy, Janet R. |
| Автор | Fetter, Richard E. |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTConsiderable attention has been directed at the important topic of involvement but only limited attention has been directed at involvement in services. Yet, given the increasing importance of services, further research into involvement in services is required. No study appears to have addressed whether consumers' involvement is invariant across services. This paper, therefore, addresses this question and discusses the managerial implications of the findings of this empirical investigation. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Consumer involvement |
| Тема | professional services vs. non-professional services |
| Название | Consumer Involvement Differences Between Professional Services and Non-Professional Services |
| Тип | research-article |
| DOI | 10.1300/J090v19n02_05 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 19 |
| Первая страница | 93 |
| Последняя страница | 106 |
| Аффилиация | McColl-Kennedy, Janet R.; Graduate School of Management, The University of Queensland |
| Аффилиация | Fetter, Richard E.; College of Business, Butler University |
| Выпуск | 2 |
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