| Автор | Mehta, Subhash C. |
| Автор | Mehta, Sanjay S. |
| Автор | Aun, Beh Lip |
| Дата выпуска | 1999 |
| dc.description | ABSTRACTThis study explores the product attributes of text books and the teaching aids accompanying them that instructors expect in the books they prescribe for the students in the courses they teach. It also measures the perceived performance of the text and the instructors package they are currently using on the same criteria and obtains their overall satisfaction rating on this text. In addition, it explores the relative importance of the information sources professors use in the decision making process of the text books. Finally, the paper compares two alternative approaches as predictors of satisfaction, namely gap between expectation and perceived performance and performance measures by themselves. The paper thus identifies product attributes considered critical in text book selection, areas of strengths and weaknesses in the currently used texts, instructors' level of satisfaction with the choice and approach that better explains variation in satisfaction. Implications for authors, faculty members, and publishers are discussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Evaluation of Business Text Books: An International Perspective |
| Тип | research-article |
| DOI | 10.1300/J090v19n02_09 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 19 |
| Первая страница | 141 |
| Последняя страница | 149 |
| Аффилиация | Mehta, Subhash C.; Department of Marketing, National University of Singapore |
| Аффилиация | Mehta, Sanjay S.; Department of Management and Marketing, College Of Business Administration, Sam Houston State University |
| Аффилиация | Aun, Beh Lip; National University of Singapore |
| Выпуск | 2 |
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