The Influence of Top Management Team and External Environmental Characteristics on Market Orientation and Performance in Service Firms: A Test and Refinement of a Causal Model
Egeren, Marsha Van; Trinh, Hanh Q.; O'Connor, Stephen J.; Egeren, Marsha Van; University of Wisconsin-Green Bay; Trinh, Hanh Q.; School of Allied Health Professions, University of Wisconsin-Milwaukee; O'Connor, Stephen J.; School of Business Administration, University of Wisconsin-Milwaukee
Журнал:
Journal of Professional Services Marketing
Дата:
2000
Аннотация:
ABSTRACTThis paper explores the interactive relationships among top management team variables, external environmental characteristics, market orientation, and organizational performance. Using a sample of 289 senior managers from 67 service firms, a theoretical model derived from the marketing, organization theory, and strategy literature is tested and refined via a LISREL approach.
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