| Автор | Lin, Xiaohua |
| Автор | Wei, Benjamin |
| Дата выпуска | 2000 |
| dc.description | ABSTRACTThis research explores quality expectations of securities brokerage service. Using the SERVQUAL framework, the survey results identify five service quality dimensions that individual investors use in choosing a brokerage firm. Research and managerial implications are discussed with respect to brokerage firms' strategies to more effectively manage service delivery and communicate to existing and potential clients. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Securities brokerage |
| Тема | surveys |
| Тема | service quality expectations |
| Название | Service Quality Dimensions of Securities Brokerage Firms: What Customers Consider as Important |
| Тип | research-article |
| DOI | 10.1300/J090v20n01_10 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 20 |
| Первая страница | 135 |
| Последняя страница | 146 |
| Аффилиация | Lin, Xiaohua; Penn State University |
| Аффилиация | Wei, Benjamin; Elite Strong Growth Investment, Inc., City-based investment consulting firm |
| Выпуск | 1 |
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