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Издательство Taylor&Francis: Recent submissions

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Отображаемые элементы 101-120 из 869242

Reducing Perceived Risk Through Advertising Service Quality Cues

Clow, Kenneth E.; Baack, Donald; Fogliasso, Chris; Clow, Kenneth E.; Department of Management and Marketing, Kelce School of Business, Pittsburg State University; Baack, Donald; Department of Management and Marketing, Kelce School of Business, Pittsburg State University; Fogliasso, Chris; Department of Management and Marketing, Kelce School of Business, Pittsburg State University (Taylor & Francis Group, 1998)
Evaluating Teaching Effectiveness in America's Business Schools: Implications for Service Marketers

Comm, Clare L.; Mathaisel, Dennis F. X.; Comm, Clare L.; University of Massachusetts Lowell; Mathaisel, Dennis F. X.; Babson College (Taylor & Francis Group, 1998)
The Marketing of Venture Capital Funds

Fassin, Yves; Fassin, Yves; FUCAM, University of Mons; University of Ghent (Taylor & Francis Group, 1998)
Marketing to Hispanics

Herbig, Paul; Yelkur, Rama; Herbig, Paul; Marketing Department, Graduate School of International Trade and Business Administration, Texas A&M International University; Yelkur, Rama; Marketing Department, Graduate School of International Trade and Business Administration, Texas A&M International University (Taylor & Francis Group, 1998)
A Conceptual Model of Relative Influence in Decision Making in a Professional Services Context

White, Lesley; Johnson, Lester W.; White, Lesley; Department of Management, University of Wollongong; Johnson, Lester W.; Department of Management Studies, Graduate School of Business, University of Sydney (Taylor & Francis Group, 1998)
Public Education as an Emerging Market for Marketers: A Study of Market Conditions and Administrators' Needs

Marshall, Kimball P.; Craig, V. Carolyn; Marshall, Kimball P.; Department of Management and Marketing, School of Business, Jackson State University; Craig, V. Carolyn; Department of Educational Leadership and Research, University of Southern Mississippi (Taylor & Francis Group, 1998)
Consumer Satisfaction as a Process: A Qualitative, Retrospective Longitudinal Study of Overseas Students in Australia

Patterson, P.; Romm, T.; Hill, C.; Patterson, P.; Department of Management, University of Wollongong; Romm, T.; Department of Management, University of Wollongong; Hill, C.; Department of Management, University of Wollongong (Taylor & Francis Group, 1998)
Searching for the Target: “Alright Customers, We Know You're Out There–Bur Where?”

Harmeson, Phil; Elbert, Dennis; Harmeson, Phil; University of North Dakota; Elbert, Dennis; Department of Marketing, University of North Dakota (Taylor & Francis Group, 1998)
Accountant Yellow Pages Advertising: Current Practice and Consumer Desires

Abernethy, Avery M.; Butler, Daniel D.; Abernethy, Avery M.; Auburn University; Butler, Daniel D.; Auburn University (Taylor & Francis Group, 1998)
Owning and Operating a Destination Management Company

Heller, Victor L.; Petersen, Karen A.; Ahmed, Zafar U.; Heller, Victor L.; Division of Management and Marketing, College of Business, the University of Texas at San Antonio; Petersen, Karen A.; Division of Management and Marketing, College of Business, the University of Texas at San Antonio; Ahmed, Zafar U.; Institute for International Business, the College of Business, Minot State University (Taylor & Francis Group, 1998)
Determinants of Service Quality in Education: A New Zealand Perspective

Joseph, Mathew; Joseph, Mathew; Swinburne University (Taylor & Francis Group, 1998)
Developing Stakeholder Driven International Interdisciplinary Metropolitan Research Institutes in Tourism Management: A Proposal

Heller, Victor L.; Ahmed, Zafar U.; Heller, Victor L.; Tourism Management Program, College of Business, The University of Texas at San Antonio; Ahmed, Zafar U.; Institute for International Business, College of Business, Minot State University (Taylor & Francis Group, 1998)
Media Advertising Usage by Professionals: What We Know 20 Years Later

Becker, Boris W.; Becker, Boris W.; College of Business, Oregon State University (Taylor & Francis Group, 1998)
Stating the Problem of Violence in Marketing Organizations

Egge, Sally Martin; Boissoneau, Robert (Taylor & Francis Group, 1998)
Will the Next Generation of Professionals Advertise More?

Butcher, Ken; McPhail, Janelle; Butcher, Ken; Griffith University-Gold Coast; McPhail, Janelle; University of Southern Queensland (Taylor & Francis Group, 1998)
The Role of Corporate Image in the Evaluation of Business-to-Business Professional Services: The Case of Consulting Engineers

Lapierre, Jozée; Lapierre, Jozée; École Polytechnique de Montréal, Département de mathématiques et génie industrial (Taylor & Francis Group, 1998)
Designing a Tourism Marketing Assessment for Small Communities

Heller, Victor L.; Ahmed, Zafar U.; Heller, Victor L.; College of Business, The University of Texas at San Antonio; Ahmed, Zafar U.; College of Business, Minot State University (Taylor & Francis Group, 1997)
Service Orientation and Small Business Marketing

Garg, Rajendar K.; Chan, Kenny K.; Garg, Rajendar K.; Indiana University of Pennsylvania; Chan, Kenny K.; California State University (Taylor & Francis Group, 1997)
The Role of Women in Marketing Organizations

Gilbertson, Thomas F.; Boissoneau, Robert; Gilbertson, Thomas F.; <sup>a</sup> Grand Blanc, MI; Boissoneau, Robert; <sup>b</sup> Chandler, AZ (Taylor & Francis Group, 1997)
The Gender Equity Issue in Collegiate Athletics: A Method to Determine “Equally Effective” Participation

Parsons, Robert J.; Higley, H. Bruce; Snow, R. J.; Walters, Lawrence C.; Parsons, Robert J.; Institute of Public Management, Marriott School of Management, Brigham Young University; Higley, H. Bruce; Institutional Studies, Brigham Young University; Snow, R. J.; Brigham Young University; Walters, Lawrence C.; Institute of Public Management, Marriott School of Management, Brigham Young University (Taylor & Francis Group, 1998)

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Издательство Taylor&Francis: Recent submissions