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Measuring Service Quality in IT Services: Using Service Encounters to Elicit Quality Dimensions

Jayasuriya, Rohan; Jayasuriya, Rohan; Department of Public Health and Nutrition, University of Wollongong (Taylor & Francis Group, 1999)
CPA Firm Alumni as a Marketing Resource

Iyer, Venkataraman M.; Day, Ellen; Iyer, Venkataraman M.; Department of Accounting, Georgia College & State University; Day, Ellen; Department of Marketing, The University of Georgia (Taylor & Francis Group, 1998)
The Prevalence of Barter in Magazines: An Empirical Study

Vaccaro, Joseph P.; Isiltan, Tumkan; Vaccaro, Joseph P.; Suffolk University; Isiltan, Tumkan; Marketing Department, Suffolk University (Taylor & Francis Group, 1998)
Domains of Quality-Based Strategies: A Functional Perspective

Rapert, Molly Inhofe; Garretson, Judith; Velliquette, Anne; Olson, Jeanne; Dhodapkar, Subhas; Rapert, Molly Inhofe; Department of Marketing, College of Business Administration, University of Arkansas; Garretson, Judith; Department of Marketing, College of Business Administration, University of Arkansas; Velliquette, Anne; Department of Marketing, College of Business Administration, University of Arkansas; Olson, Jeanne; Department of Marketing, College of Business Administration, University of Arkansas; Dhodapkar, Subhas; Department of Marketing, College of Business Administration, University of Arkansas (Taylor & Francis Group, 1998)
Performance Parameters as Indicators of Success and Predictors of Failure in Strategic Management

Tvorik, Stephen J.; Boissoneau, Robert; Pearson, Norman; Tvorik, Stephen J.; Walden University, Department of Administration/Management; Boissoneau, Robert; Walden University, Department of Administration/Management; Pearson, Norman; Walden University, Department of Administration/Management (Taylor & Francis Group, 1998)
The Master of Science in Management Program at Minot State University: An Alternative to the Traditional MBA and a Model for Small Universities

Ahmed, Zafar U.; Sando, Robert; Ahmed, Zafar U.; Institute of International Business, College of Business, Minot State University; Sando, Robert; College of Business, Minot State University (Taylor & Francis Group, 1998)
Using Cognitive Scripts to Assess the Process of Professional Service Delivery

Alford, Bruce L.; Alford, Bruce L.; University of Evansville (Taylor & Francis Group, 1998)
Children's Perceptions of Television Commercials: Do They Understand Its Purpose?

Vaccaro, Joseph P.; Slanemyr, Annelie A.; Vaccaro, Joseph P.; Suffolk University; Slanemyr, Annelie A.; International Marketing Research Associate for Chadwick Martin Bailey, Inc. (Taylor & Francis Group, 1998)
Church Marketing: Strategies for Retaining and Attracting Members

Webb, Marion S.; Joseph, W. Benoy; Schimmel, Kurt; Moberg, Christopher; Webb, Marion S.; Department of Marketing, Cleveland State University; Joseph, W. Benoy; Cleveland State University; Schimmel, Kurt; West Virginia University; Moberg, Christopher; Miami University (Taylor & Francis Group, 1998)
A Relationship Marketing Perspective for Direct Marketing in the Legal Services Industry

Cutler, Bob D.; Schimmel, Kurt; Cutler, Bob D.; Marketing Department, Cleveland State University; Schimmel, Kurt; Advertising/Direct Marketing Division, West Virginia University (Taylor & Francis Group, 1998)
Getting It Done: Achieving Law Firm Objectives Through the Development of Effective Marketing Strategies

Stevens, Robert E.; Loudon, David L.; Williamson, Stan; Stevens, Robert E.; Departemnt of Marketing, Northeast Louisiana University; Loudon, David L.; Departemnt of Marketing, Northeast Louisiana University; Williamson, Stan; Northeast Louisiana University (Taylor & Francis Group, 1998)
Recruiting Business Majors: Have Company Hiring Practices Changed?

Stewart, Karen; Anderson, Carole; Stewart, Karen; Richard Stockton College of New Jersey; Anderson, Carole; Clarion University of Pennsylvania (Taylor & Francis Group, 1998)
Paying Marketing Personnel

Lenell, Wayne; Boissoneau, Robert; Lenell, Wayne; <sup>a</sup> Rockford, IL; Boissoneau, Robert; RBI Consulting (Taylor & Francis Group, 1998)
International Negotiations: An Entirely Different Animal

Martin, Drew; Mayfield, Jackie; Mayfield, Milton; Herbig, Paul; Martin, Drew; University of Hawaii-Manoa; Mayfield, Jackie; Graduate School of International Trade and Business Administration, Texas A&M International University; Mayfield, Milton; Graduate School of International Trade and Business Administration, Texas A&M International University; Herbig, Paul; Graduate School of International Trade and Business Administration, Texas A&M International University (Taylor & Francis Group, 1998)
Do Marketing-Oriented Children and Youth Centres (CYCs) Perform Better: An Exploratory Study in Hong Kong

Chan, Ricky Yee-kwong; Chau, Alice; Chan, Ricky Yee-kwong; Department in Marketing, Hong Kong Polytechnic University; Chau, Alice; Japanese financial institution (Taylor & Francis Group, 1998)
The Role of Dual Entitlement and Equity Theories in Consumers' Formation of Fair Price Judgments: An Investigation Within a Business-to-Business Service Setting

Boyd, D. Eric; Bhat, Subodh; Boyd, D. Eric; San Francisco State University; Bhat, Subodh; San Francisco State University (Taylor & Francis Group, 1998)
Factors Associated with Audit Client Relationships “At Risk”

Carcello, Joseph V.; Hermanson, Dana R.; Hermanson, Roger H.; Carcello, Joseph V.; Department of Accounting & Business Law, University of Tennessee; Hermanson, Dana R.; Department of Accounting, Kennesaw Slate University; Hermanson, Roger H.; School of Accountancy, Georgia Suite University (Taylor & Francis Group, 1998)
The Use of Performance Appraisal Systems in Marketing Organizations

Lene, Wayne; Boissoneau, Robert; Lene, Wayne; <sup>a</sup> Rockford, IL; Boissoneau, Robert; RBI Consulting (Taylor & Francis Group, 1998)
Comparing the Content of Televised Service Commercials for Professional and Nonprofessional Services

Turley, L. W.; Turley, L. W.; Department of Marketing, College of Business Administration, Western Kentucky University (Taylor & Francis Group, 1998)
How Defense Contractors Can Survive in a Smaller Market

McCampbell, Atefeh Sadri (Taylor & Francis Group, 1998)

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Издательство Taylor&Francis: Recent submissions