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A Client Driven Model for Service Pricing

Ratza, Clifford L; Ratza, Clifford L; Client Services Consultant, Division of Pharmaceutical Data Services, Walsh America (Taylor & Francis Group, 1993)
Expectations and Performance from Whose Perspective

Hall, Mark C.; Elliott, Kevin M.; Hall, Mark C.; Associate Professor, Department of Marketing, Mankato State University, Mankato, MN, 56001; Elliott, Kevin M.; Associate Professor, Department of Marketing, Mankato State University, Mankato, MN, 56001 (Taylor & Francis Group, 1993)
Consumer Expectations and the Measurement of Perceived Service Quality

Teas, R Kenneth; Teas, R Kenneth; Dept of Marketing, Iowa State University, Ames, IA, 50011 (Taylor & Francis Group, 1993)
Marketing

Wiley, Carolyn; Wiley, Carolyn; Associate Professor, Department of Management, School of Business Administration, University of Tennessee, Chattanooga, TN, 37421 (Taylor & Francis Group, 1993)
Preface and Introduction

Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1993)
Taxpayer Perceptions of the Fairness of the Tax Reform Act of 1986

McKee, Tim C.; LaTour, Michael S; LaTour, Michael S; University of Nevada, Las Vegas, Las Vegas, NV, 89154 (Taylor & Francis Group, 1992)
The Need for Developing an Ethical Code for the Marketing of International Tourism Services

Krohn, Franklin B.; Ahmed, Zafar U.; Krohn, Franklin B.; Professor of Marketing, State University of NY College of Fredonia, Fredonia, NY, 14063; Ahmed, Zafar U.; Professor of Marketing and International Business Texas A&M University-Commerce (Taylor & Francis Group, 1992)
Determinants of Investment Strategies in the Trust-Fund Market

Hemmasi, Masoud; Lesch, William C; Graf, Lee A.; Lesch, William C; Professor, Dept of Marketing, University of North Dakota, Grand Forks, ND, 58202-8366, William.lesch@mail.business.und.edu (Taylor & Francis Group, 1992)
Barriers to Marketing Implementation in U.K. Professional Service Firms

Morgan, Neil A; Piercy, Nigel F.; Morgan, Neil A; University of Wales, Cardiff, CF1 3EU, UK; Piercy, Nigel F.; SIR JULIAN HODGE CHAIR IN MARKETING, CARDIFF CF1 3EU, UNITED KINGDOM (Taylor & Francis Group, 1992)
Religion and Marketing

Cutler, Bob D; Cutler, Bob D; Professor of Marketing, Dept of Marketing, James J Nance College of Business Admin, Cleveland State University , Cleveland, OH, 44115, b.cutler@csuohio.edu (Taylor & Francis Group, 1992)
Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's

Burton, Gene E.; Burton, Gene E.; School of Business, California State University-Fresno, Fresno, CA, 93740 (Taylor & Francis Group, 1992)
Newspaper Research

Lowe, Larry S; deTarnowsky, George; Lowe, Larry S; Bryant College, Smithfield, RI, 02917 (Taylor & Francis Group, 1992)
Banking Segmentation Strategy

Miller, Shirley; Easterling, Debbie; Easterling, Debbie; Perdue School of Business, Salisbury, MD, 21801, deasterling@salisbury.edu (Taylor & Francis Group, 1992)
The Internal Marketing of Legal Services

Shimpock-Vieweg, Kathy (Taylor & Francis Group, 1992)
Pricing Dimensions in Health Care Services

Bonnici, Joseph L; Bonnici, Joseph L; Associate Professor of Marketing, Bryant College, Smithfield, RI, 02917-1284, Jbonnici@bryant.edu (Taylor & Francis Group, 1992)
Understanding Service Marketing

Rouse, Ruby A; Rouse, Ruby A; San Antonio, TX, 78232-4256 (Taylor & Francis Group, 1992)
Demographic Correlates to Loyalty in Frequently Purchased Consumer Services

Snyder, Don R. (Taylor & Francis Group, 1992)
Clarifying Market Potentials and Sales Potentials

Kress, George J; Kress, George J; Dept of Marketing, Colorado State University, Fort Collins, CO, 80523 (Taylor & Francis Group, 1992)
Professional Services

Heischmidt, Kenneth A.; Hekmat, Firooz; Heischmidt, Kenneth A.; Dept of Marketing, Se Missouri State University, Cape Girardeau, MO, 63701; Hekmat, Firooz; SE Missouri State University, Cape Girardeau, MO, 63701 (Taylor & Francis Group, 1992)
Gender Differences in the Use

Stinerock, Robert N.; Stern, Barbara B; Solomon, Michael R.; Stinerock, Robert N.; Assistant Professor , Department of Marketing, The State University of New Jersey, New Brunswick, NJ; Stern, Barbara B; Professor II and Chairperson, Dept of Marketing, Rutgers University, Newark, NJ, 07102, bbstern@aol.com; Solomon, Michael R.; Chairman and Associate Professor, Rutgers University, New Brunswick, NJ (Taylor & Francis Group, 1991)

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Издательство Taylor&Francis: Recent submissions