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Издательство Taylor&Francis: Recent submissions

Описание
  • Professional Services Marketing in the Future
    Crane, F. G.; Crane, F. G.; School of Business, Dalhousie University, Halifax, NS, Canada (Taylor & Francis Group, 1993)
  • The Role of Marketing for Religious Organizations
    Wrenn, Bruce; Wrenn, Bruce; Assistant Professor, Department of Marketing, Division of Business and Economics, Indiana University at South Bend, South Bend, IN, 46634 (Taylor & Francis Group, 1993)
  • Preface and Introduction
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1993)
  • Measuring the Perceived Quality of Professional Business Services
    Freeman, Kim D; Dart, Jack; Freeman, Kim D; Graduate Student, Management and Marketing, and College of Commerce, University of Saskatchewan; Dart, Jack; Professor, Management and Marketing, and College of Commerce, University of Saskatchewan (Taylor & Francis Group, 1993)
  • Ethics in Business
    Kehoe, William J; Kehoe, William J; William F. O'Dell Professor and Associate Dean of Commerce, McIntire School of Commerce, University of Virginia, Charlottesville, VA (Taylor & Francis Group, 1993)
  • Radio Station Managers' Perceptions of Organizational Effectiveness
    Kraft, Kenneth L; Whitright, John; Kraft, Kenneth L; Department of Management, College of Business and Administration, Southern Illinois University, Carbondale, IL, 62901; Whitright, John; Department of Radio-Television, College of Communications and Fine Arts, Southern Illinois University, Carbondale, IL, 62901 (Taylor & Francis Group, 1993)
  • A Marketing Study of Festivals and Special Events to Attract Tourism and Business
    Stewart, Karen L; Deibert, Melissa S; Stewart, Karen L; Assistant Professor, Department of Marketing, Clarion University of Pennsylvania, PA; Deibert, Melissa S; Public and Private Management, Birmingham-Southern College, Luray, VA, 22835 (Taylor & Francis Group, 1993)
  • Educational Services Marketing
    Fielden, John S.; Hilton, Chadwick B.; Motes, William H.; Fielden, John S.; Professor, Department of Management Communications, University of Alabama; Hilton, Chadwick B.; Assistant Professor, Department of Management, University of Alabama; Motes, William H.; Professor, Department of Marketing, University of Alabama (Taylor & Francis Group, 1993)
  • Should the Airline Industry Market Safety?
    Comm, Clare L.; Curtis, Ellen Foster; Comm, Clare L.; Associate Professor, Department of Marketing, University of Lowell, Lowell, MA, 01854; Curtis, Ellen Foster; Associate Professor, Department of Management, University of Lowell, Lowell, MA, 01854 (Taylor & Francis Group, 1993)
  • Characteristics of Clients of Full-Service and Discount Brokerage Firms
    Mobley, Mary F.; Ibrahim, Nabil; Mobley, Mary F.; Associate Professor, Department of Marketing, School of Business Administration, Augusta College, Augusta, GA, 30910; Ibrahim, Nabil; Associate Professor, Department of Management, School of Business Adminstration, Augusta College, Augusta, GA, 30910 (Taylor & Francis Group, 1993)
  • Advertising Industry Executives' Attitudes and Opinions Regarding Cable TV Advertising
    McDermott, Dennis R; McDermott, Dennis R; Associate Professor, Department of Marketing, School of Business, Virginia Commonwealth University, Richmond, VA, 23284-4000 (Taylor & Francis Group, 1993)
  • Economic Cycles and Architectural Marketing Strategies
    Brown, Stephen W.; Laski, Gary E; Dyckes, George A; Brunswick, Gary J; Brown, Stephen W.; Professor, Department of Marketing, Arizona State University, Tempe, AZ; Laski, Gary E; Architect, CA; Dyckes, George A; Architect, Kitchell CEM; Brunswick, Gary J; PhD Candidate, Department of Marketing, Arizona State University, Tempe, AZ (Taylor & Francis Group, 1993)
  • Attorneys' Attitudes Toward Legal Advertising
    McCann, Michelle; Stem, Donald E.; Muehling, Darrel D.; McCann, Michelle; Doctoral Student, Department of Marketing, Washington State University; Stem, Donald E.; Professor, Department of Marketing, Washington State Univeristy; Muehling, Darrel D.; Associate Professor, Department of Marketing, Washington State University (Taylor & Francis Group, 1993)
  • Marketing
    Gillett, John; Hiltner, Arthur A.; Elbert, Dennis J.; Gillett, John; Associate Professor, Department of Accounting and Business, University of North Dakota, Grand Forks, ND, 58202; Hiltner, Arthur A.; Professor, Department of Accounting and Buiness, University of North Dakota, Grand Forks, ND, 58202; Elbert, Dennis J.; Professor, Department of Accounting and Business, University of North Dakota, Grand Forks, ND, 58202 (Taylor & Francis Group, 1993)
  • The Use of the Analytic Hierarchy Process (AHP) in Goal Setting and Goal Assessment
    Moutinho, Luiz; Moutinho, Luiz; Professor of Marketing, Cardiff Business School, University of Wales, College of Cardiff (Taylor & Francis Group, 1993)
  • Marketing Consulting in the Public Sector Is Easy...(Getting the Contract Is Something Else!)
    Aguiar, Albert V; Aguiar, Albert V; Marketing Principal, Marketing for Professionals, Inc., Cameron Park, CA, 95623 (Taylor & Francis Group, 1993)
  • Identifying Sales Policies
    Vaccaro, Joseph P.; Vaccaro, Joseph P.; Associate Professor, Department of Marketing, School of Management, Suffolk University, Boston, MA, 02108 (Taylor & Francis Group, 1993)
  • How to Be an Overnight Sensation in Direct Response Marketing
    Jutkins, Ray W; Jutkins, Ray W; Rockingham Jutkins Marketing, Venice, CA (Taylor & Francis Group, 1993)
  • Market Signaling in the Professional Services
    Herbig, Paul; Milewicz, John; Herbig, Paul; Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University, Jacksonville, AL, 36265; Milewicz, John; Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University, Jacksonville, AL, 36265 (Taylor & Francis Group, 1993)
  • Practitioners' Perceptions of Ethical Standards in Marketing
    Gaedeke, Ralph M.; Kelley, Craig A; Tootelian, Dennis H.; Gaedeke, Ralph M.; Professor of Marketing, School of Business Administration, California State University-Sacramento, Sacramento, CA, 95819-2694; Kelley, Craig A; Professor of Marketing, School of Business Administration, California State University-Sacramento, Sacramento, CA, 95819-2694; Tootelian, Dennis H.; Professor of Marketing, College of Business Administration, California State University-Sacramento, Sacramento, CA, 95819-2694 (Taylor & Francis Group, 1993)