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Architects' Attitudes Toward Advertising

Stevens, Robert E.; McConkey, C. William; Loudon, David L.; Stevens, Robert E.; Professor of Marketing, Dept of Management and Marketing, University of Louisiana at Monroe, Monroe, LA, 71201, bstevens@ulm.edu; McConkey, C. William; Professor of Marketing , University of Louisiana at Monroe, Monroe, LA, 71209, mcconkey@ulm.edu; Loudon, David L.; Professor of Marketing, Samford University, Birmingham, LA, 35229, dlloudon@samford.edu (Taylor & Francis Group, 1993)
Response Modeling

Dasgupta, Chanda Ghose; Ghose, Sanjoy; Dasgupta, Chanda Ghose; Visiting Assistant Professor of Marketing, Arizona State University West, Phoenix, AZ, 85069-7100 (Taylor & Francis Group, 1993)
Advertising Professional Legal Services

Milliman, Ronald; Fugate, Douglas L; Milliman, Ronald; Professor of Marketing, Western Kentucky University, Bowling Green, KY, 42101; Fugate, Douglas L; Professor of Marketing, Western Kentucky University, Bowling Green, KY, 42101-3756, douglas.fugate@wku.edu (Taylor & Francis Group, 1993)
Motivation and Susceptibility

Magliozzi, Thomas L. (Taylor & Francis Group, 1993)
Market Driven Public Institutions Attract Resources

Qureshi, Salim; Qureshi, Salim; Associate Professor of Marketing, Bloomsburg University, Bloomsburg, PA, 17815 (Taylor & Francis Group, 1993)
Service Quality in the Airline Industry

Elliott, Kevin M.; Roach, David W.; Roach, David W.; Assistant Professor, School of Business, Arkansas Tech University, Russellville, AR, 72801 (Taylor & Francis Group, 1993)
An Empirical Confirmation of Dual Strategies Used in Marketing High-Technology Goods and Services: The Decision-Supporting Software Example-Part One:

Rooks, William A; Weinroth, Jay; Rooks, William A; Assistant Professor, Marketing and Professional Sales, Kennesaw State College, Marietta, GA, 30061; Weinroth, Jay; Assistant Professor, Administrative Sciences, Kent State University, Kent, OH, 44242 (Taylor & Francis Group, 1993)
Positioning of Financial Institutions Using Adaptive Perceptual Mapping and Computer-Aided Interviewing

Young, Mark R.; Young, Mark R.; Professor, Marketing, Winona State University, Winona, MN, 55987 (Taylor & Francis Group, 1993)
Forecasting Sales for Regional Telephone Servicesage

Lackman, Conway L; Lackman, Conway L; Associate Professor , School of Business and Administration, Dusquesne University, Pittsburgh, PA, 15282 (Taylor & Francis Group, 1993)
Preface and Introduction

Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1993)
Attracting Footloose Companies

Decker, Jill M; Crompton, John L.; Decker, Jill M; Associate Director, Marketing, Fort Wayne Parks and Recreation Department; Crompton, John L.; Professor, Recreation, Park and Tourism Sciences, Texas A&M University (Taylor & Francis Group, 1993)
Gap Analysis of College Student Satisfaction as a Measure of Professional Service Quality

Hampton, Gerald M.; Hampton, Gerald M.; Professor and Head, Marketing and General Business, and College of Business and Administration and Ecnomics , New Mexico State University, Las Cruces, NM, 88003 (Taylor & Francis Group, 1993)
Six Ps for Four Characteristics

Ellis, Brien; Mosher, Jeannie S; Ellis, Brien; Assistant Professor, Marketing, University of Kentucky and Collge of Business and Economics, Lexington, KY, 40506-0034; Mosher, Jeannie S; Business Consultant, Lexington, KY (Taylor & Francis Group, 1993)
Diversification Strategies for the Service Sector

Bhat, Subodh S; Bonnici, Joseph L; Caruana, Albert R; Bhat, Subodh S; Assistant Professor, San Francisco State University, San Francisco, CA, 94132; Bonnici, Joseph L; Assistant Professor, Marketing, Bryant College, Smithfield, RI, 02917-1284; Caruana, Albert R; University of Malta, Malta (Taylor & Francis Group, 1993)
Using Marketing Research to Improve University Programs

Klayton, Margaret A; Klayton, Margaret A; Assistant Professor, Marketing, Mary Washington College, Fredricksburg, VA (Taylor & Francis Group, 1993)
Comparative Advertising of Professional Services

Donthu, Naveen; Donthu, Naveen; Assistant Progessor, Marketing, San Francisco State University, San Francisco, CA, 94132 (Taylor & Francis Group, 1993)
Consumer Involvement in Service Decisions

Arora, Raj; Arora, Raj; Schutte Professor, Direct Marketing, University of Missouri-Kansas City (Taylor & Francis Group, 1993)
Has the Household User Profile for Accounting Services Changed with the Changing U.S. Environment During the Eighties?

Que, Antonio L.; Farinacci, Carl S.; Garland, Barbara C; Que, Antonio L.; Professor, Accounting, Clarion University of Pennsylvania, Clarion, PA, 16214; Farinacci, Carl S.; Associate Professor, Accounting, Clarion University of Pennsylvania, Clarion , PA, 16214, USA; Garland, Barbara C; Professor, Marketing, Clarion University of Pennsylvania, Clarion, PA, 16214 (Taylor & Francis Group, 1993)
The Impact of Selected Mail Response Enhancement Techniques on Surveys of the Mature Market

Thistlethwaite, Paul C.; Finlay, Jim; Thistlethwaite, Paul C.; Professor, Department of Marketing, Western Illinois University, Macomb, IL, 61455; Finlay, Jim; Associate Professor, Department of Marketing, Western Illinois University, Macomb, IL, 61455 (Taylor & Francis Group, 1993)
What Business Can Teach Religious Organizations About Customer Service

Wrenn, Bruce; Wrenn, Bruce; Assistant Professor, Department of Marketing, Indiana Univeristy at South Bend, South Bend, IN, 46634 (Taylor & Francis Group, 1993)

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