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Издательство Taylor&Francis: Recent submissions

Описание
  • Relationship Marketing and Association Management
    Ferguson, Jeffrey M.; Brown, Stephen W.; Ferguson, Jeffrey M.; Associate Professor of Marketing, College of Business and Administration, University of Colorado, Colorado Springs, CO, 80933-7150; Brown, Stephen W.; Professor of Marketing and Executive Director, Arizona State University, Tempe, AZ, 85287 (Taylor & Francis Group, 1991)
  • Positioning Professional Services
    McAlexander, James H; Schouten, John W; Scammon, Debra L.; McAlexander, James H; Assistant Professor of Marketing, Iowa State University, Ames, IA, 50010; Schouten, John W; Associate Professor of Marketing, Iowa State University, Ames, IA, 50010; Scammon, Debra L.; Professor of Marketing, University of Utah, Salt Lake City, UT, 84116 (Taylor & Francis Group, 1991)
  • Anatomy of an Occupancy Tax
    Krohn, Franklin B.; Uddin, Zafar; Krohn, Franklin B.; Professor of Marketing, State University of NY College of Fredonia, Fredonia, NY, 14063; Uddin, Zafar; Assistant Professor of Marketing, Department of Business Administration, State University of New York College at Fredonia, Fredonia, NY, 14063 (Taylor & Francis Group, 1991)
  • The Marketing of Services
    Crawford, John C; Getty, Juliet M.; Crawford, John C; University of North Texas; Getty, Juliet M.; Assistant Professor, Division of Hotel & Restaurant Management, School of Merchandising and Hospitality Management, University of North Texas, Denton, TX, 76203 (Taylor & Francis Group, 1992)
  • Preface and Introduction
    Winston, William J.; Winston, William J.; Editor (Taylor & Francis Group, 1992)
  • Professional Service Firms Should Seek to Avoid Distorted Decoding When Designing Advertisements
    Smith, Katherine Taken; Smith, L. M.; Smith, Katherine Taken; Texas A&M University, College Station, TX, 77843; Smith, L. M.; Department of Accounting, Texas A & M University, College Station , TX, 77843 (Taylor & Francis Group, 1991)
  • APPLICATIONS TO SELECT SERVICE SECTORS
    Barksdale, Hiram C.; Clopton, Stephen W.; Barksdale, Hiram C.; Associate Professor of Marketing, Georgia State University, Atlanta, GA, 30303; Clopton, Stephen W.; Associate Professor of Marketing, Appalachian State University, Boone, NC, 28608 (Taylor & Francis Group, 1991)
  • Different Perspectives on the Marketing of Accounting Services
    Allen, Paul W.; Arnold, Danny; Allen, Paul W.; Mississippi State University, Meridian, MS, 39307; Arnold, Danny; Mississippi State University (Taylor & Francis Group, 1991)
  • Access Decisions in Professional Service Practices
    Stevens, Robert E.; Loudon, David L.; Coleman, R. Wayne; Stevens, Robert E.; Professor of Marketing and Head, Department of Management and Marketing, Northeast Louisiana University, Monroe, LA, 71201; Loudon, David L.; Professor of Marketing and Head, Department of Management and Marketing, Northeast Louisiana University, Monroe, LA, 71209; Coleman, R. Wayne; Assistant Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209 (Taylor & Francis Group, 1991)
  • Monitoring and Controlling Marketing Activities in Professional Service Organizations
    Stevens, Robert E.; Loudon, David L.; Coleman, R. Wayne; Stevens, Robert E.; Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209; Loudon, David L.; Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209; Coleman, R. Wayne; Assistant Professor of Marketing, Northeast Louisiana University, Monroe, LA, 71209 (Taylor & Francis Group, 1991)
  • Applying a Marketing Orientation to a Higher Education Setting
    Stewart, Karen L; Stewart, Karen L; Associate Professor , Department of Marketing, Clarion University of Pennsylvania (Taylor & Francis Group, 1991)
  • Planning and Conducting a Sales Training Program
    Vaccaro, Joseph P.; Vaccaro, Joseph P.; Associate Professor of Marketing, Suffolk University in Boston, MA (Taylor & Francis Group, 1991)
  • Expert Systems and Professional Services Marketing
    Chau, Patrick Y.K.; Chau, Patrick Y.K.; The University of Western Ontario, London, Ontario, Canada (Taylor & Francis Group, 1991)
  • Quality Measurement in Professional Services Firms
    Bojanic, David C.; Bojanic, David C.; Department of Management and Marketing, University of North Carolina at Wilmington, Wilmington, NC, 28403 (Taylor & Francis Group, 1991)
  • An Empirical Investigation of the Pricing of Professional Services (As Applied to Public Accounting)
    Segal, Madhav N; Segal, Madhav N; Professor of Marketing and Director of the Master of Marketing Research Program, Department of Marketing Business School, Southern Illinois University at Edwardsville, Edwardsville, IL, 62026 (Taylor & Francis Group, 1991)
  • Measurement of Customer Perceptions of the Retail Bank Service Delivery System
    Teas, R. Kenneth; Wong, John; Teas, R. Kenneth; Professor of Marketing, Iowa State University, Ames, IA, 50011; Wong, John; Associate Professor of Marketing and Marketing Department Chairman, Iowa State University , Ames, IA, 50011 (Taylor & Francis Group, 1991)
  • Consumer Satisfaction/Dissatisfaction with Professional Services
    Crane, F. G.; Crane, F. G.; Management Consultant, Halifax, Nova Scotia, Canada (Taylor & Francis Group, 1991)
  • MARKETING THEORIES, MODELS AND GENERAL ISSUES
    Onkvisit, Sak; Shaw, John J.; Onkvisit, Sak; Professor of Marketing, San Jose State University (Taylor & Francis Group, 1991)
  • Preface and Introduction
    Features Submission, Haworth Continuing (Taylor & Francis Group, 1991)
  • Assessing the College Student Health Insurance Market
    McDermott, Dennis R.; McDermott, Dennis R.; Associate Professor of Marketing, School of Business, Virginia Commonwealth University, Richmond, VA, 23284-4000 (Taylor & Francis Group, 1991)