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Preface and Introduction

Winston, William J. (Taylor & Francis Group, 1995)
Professionals' Attitudes Concerning the Ethics of Comparative Advertising

Marks, Ronald; Moon, Soo-Young; Marks, Ronald; University of Wisconsin-Oshkosh; Moon, Soo-Young; University of Wisconsin-Oshkosh (Taylor & Francis Group, 1995)
A Strategic Planning Model for Law Firms

Lowry, James R.; Howard, Phillip D.; Wahlers, Russell G.; Lowry, James R.; Marketing Department, Ball State University; Howard, Phillip D.; Finance Department, Ball State University; Wahlers, Russell G.; Marketing Department, Ball State University (Taylor & Francis Group, 1995)
The Selection and Retention of Law Firms: A Study of the Perceptions of Corporate Officers

Ellis, Seth R.; Mayer, Martin A.; Ellis, Seth R.; University of San Diego (Taylor & Francis Group, 1995)
A Tax Perspective of Professional Services Marketing: The Acquisition of Customer Based Intangibles

Wise, Spence L.; Miles, Morgan P.; White, John B.; Wise, Spence L.; Georgia Southern University; Miles, Morgan P.; Georgia Southern University; White, John B.; Georgia Southern University (Taylor & Francis Group, 1995)
Profiling Computer Predispositions

Qureshi, Salim; Hoppel, Charles; Qureshi, Salim; College of Business Administration, Bloomsburg University; Hoppel, Charles; College of Business Administration, Bloomsburg University (Taylor & Francis Group, 1995)
Educational Needs Assessment from the Frontline: Appraisal and Alternatives

Shah, Amit; Chesser, Jerry; Shah, Amit; Department of Business Administration, Frostburg State University; Chesser, Jerry; Department of Business Administration, Frostburg State University (Taylor & Francis Group, 1995)
An Empirical Examination of Consumer Payment System Attribute Perceptions and Preferences: A Cross-Cultural Perspective

Delener, Nejdet; Delener, Nejdet; Graduate School of Business Administration, St. John's University (Taylor & Francis Group, 1995)
Selecting a Broker or Brokerage Firm: Segmenting Investors in the Australian Stock Market

Yau, Oliver H. M.; Ip, Y. K.; Chan, David Y. K.; Yau, Oliver H. M.; University of Southern Queensland; Ip, Y. K.; University of Southern Queensland; Chan, David Y. K.; Hong Kong Baptist College (Taylor & Francis Group, 1995)
Price Knowledge for Services: An Empirical Investigation

Turley, L. W.; Cabaniss, Roy F.; Turley, L. W.; Department of Marketing, College of Business Administration of Western Kentucky University; Cabaniss, Roy F.; Department of Marketing, College of Business Administration of Western Kentucky University (Taylor & Francis Group, 1995)
“Temporary Solutions”: Uncovering New Market Opportunities in the Temporary Employment Industry

Snyder, Robert A.; Shank, Matthew D.; Snyder, Robert A.; Northern Kentucky University; Shank, Matthew D.; Northern Kentucky University (Taylor & Francis Group, 1995)
Taking a " Real-Time " Approach to International Marketing Research

Gordon, Craig C; Schoenbachler, Denise D.; Gordon, Geoffrey L.; Rogers, Thomas M.; Gordon, Craig C; President, Off the Record Research, Inc., San Francisco, CA; Schoenbachler, Denise D.; Assistant Professor, Department of Marketing, Northern Illinois University, DeKalb, IL; Gordon, Geoffrey L.; Assistant Professor, Department of Marketing, Northern Illinois University, DeKalb, IL; Rogers, Thomas M.; Assistant Professor, Department of Marketing, Northern Illinois University, DeKalb, IL (Taylor & Francis Group, 1995)
Choice Criteria in Final Selection of a Management Consultancy Service

Patterson, Paul; Patterson, Paul; Director and Associate Professor, Centre For Services Marketing, Department of Management, University of Wollongong, NSW, Australia (Taylor & Francis Group, 1995)
Law Firm Client Analysis

Stevens, Robert E.; Loudon, David L.; Stevens, Robert E.; Professor, Department of Marketing, Northeast Louisiana University, Monroe, LA; Loudon, David L.; Professor, Department of Management and Marketing, College of Business Administration, Northeast Louisiana University, Monroe, LA (Taylor & Francis Group, 1995)
Preface and Introduction

Winston, William J. (Taylor & Francis Group, 1995)
Comparing Accountants' Perceptions Towards Marketing and Advertising in Hong Kong and Malaysia

Yau, Oliver H. M.; Wong, Thomas C. H.; Mohamed Al-Murisi, Abdul Latif Shaikh; Latif, Abdul Aziz Abdul; Yau, Oliver H. M.; Professor, Department of Marketing, School of Management, University of Southern Queensland, Australia; Wong, Thomas C. H.; Associate Professor, Division of Business and Hotel Management, Gold Coast University College, and Griffith University, Australia; Mohamed Al-Murisi, Abdul Latif Shaikh; Lecturer, Department of Accounting, Universiti Utara Malaysia, Malaysia; Latif, Abdul Aziz Abdul; Lecturer, Department of Marketing, Universiti Utara Malaysia, Malaysia (Taylor & Francis Group, 1995)
A Comparison of Business Experience and Ethical Theory Orientation in the Evaluation of Marketing Practices and Codes of Ethics

Gaedeke, Ralph M.; Kelley, Craig A; Tootelian, Dennis H.; Gaedeke, Ralph M.; Professor, Department of Marketing, California State University, Sacramento, CA, 95819-6088; Kelley, Craig A; Professor, Department of Marketing, California State University, Sacramento, CA, 95819-6088; Tootelian, Dennis H.; Professor, Department of Marketing, California State University, Sacramento, CA, 95819-6088 (Taylor & Francis Group, 1995)
The Impact of Salesperson Socialization on Organizational Commitment, Satisfaction, and Performance in a Professional Service Organization

Evans, Kenneth R.; Gremler, Dwayne D.; Schlacter, John L; Wolfe, William G.; Evans, Kenneth R.; Professor, Department of Marketing, College of Business and Public Administration, University of Missouri, Columbia, MO, 65211; Gremler, Dwayne D.; Doctoral Candidate, Department of Marketing, Arizona State University, Tempe, AZ, 85287; Schlacter, John L; Professor, Department of Marketing, Arizona State University, Tempe, AZ, 85287; Wolfe, William G.; Doctorial Candidate, Department of Marketing, Arizona State University, Tempe, AZ, 85287 (Taylor & Francis Group, 1995)
Quasi-Experimental and Action Research for the Services Marketing Professional

Acampora, Andrew J.; Boissoneau, Robert; Acampora, Andrew J.; Manager, Sylvania Lighting Division, Danvers, MA; Boissoneau, Robert; Dean, College of Health and Human Services, Southeast Missouri State University, Cape Girardeau, MO (Taylor & Francis Group, 1995)
The Advertising of Legal Services

Cutler, Bob D; Javalgi, Rajshekhar G; Schimmel, Kurt E; Cutler, Bob D; Department of Marketing, Cleveland State University, Cleveland, OH, 44115; Javalgi, Rajshekhar G; Department of Marketing, Cleveland State University, Cleveland, OH, 44115; Schimmel, Kurt E; DBA Student, Cleveland State University (Taylor & Francis Group, 1995)

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Издательство Taylor&Francis: Recent submissions